The song that created a Tsunami in entertainment zone . Gets a 1 million hits within 4 days of its release in YouTube. Catchy tune, tanglish lyrics, Danush voice makes this song addictive. At the time of writing this article it had reached 14.6 million views.It’s a Tamil song for a movie “3”. Kolaveri means murderous rage. This song is the words of a guy failed in love. Played this song in loop several times, several days. Young music director Anirudh Ravichander is behind the song. Personally what made me addictive is the tune, added by the funny, simple tanglish lyrics. It created a huge buzz in the entire nation.
Various celebrities tweeting about this song.
Bollywood music TV channels playing this song.
Multiple request for the song in Radio channels of various North Indian cities.
Goes International, was played in BBC i palyer, London.
Various remixes videos are also being uploaded.
Shridhar Subramaniam, president of Sony Music India and the Middle East said, “We are launching the album (OST of 3) on December 12 and also working on a few variations and club mixes to make the song more accessible for the party season.”